It is as straightforward as it seems - your car can now give you real-time information on its whereabouts and even send you alerts when it's time to give it some proper care. In short, Bosch has just made your car intelligent. Having kicked off in Germany in 2013, Connected Services aims to develop solutions for the mobility of the future.
Launching the project in multiple regions, the India chapter was scheduled to offer solutions for Connected Vehicle and Connected Workshop. Brijesh Suresh, responsible for Connected Services was deputed to understand the market needs and deliver local, customized end-to-end solutions. A study in collaboration with a global research and consulting organization was conducted to understand the market sentiments and identify customer needs. The study indicated that the awareness of telematics and connected solutions was high in the Commercial Vehicle (CV) segment along with passenger vehicle fleets and for warranty insurance companies. However, existing solutions in Germany were not compatible with the Indian market and hence the need for complete localization of the solution.
"We faced many challenges initially - IoT was new to the market, existing global solutions couldn't be adopted here, and we could not outsource it to external agencies as Bosch has strict quality, safety and security requirements. And so, we decided to pool in existing experts from Bosch to assemble a cross-functional team equipped to deliver. A core team of three was formed, apart from sourcing help from around 30 other members across purchasing, quality, manufacturing, engineering, IT, controlling, after sales service, marketing and sales to provide the Indian solution to the Indian market" says Brijesh.